Apr 24, 2020

Fashion brands need to immediately move stocks from physical stores to online

The COVID-19 situation has hit hard fashion brands all over the world. In addition to the rapid change in buying behavior like cherry on top of the cake, states have forcibly limited the ability of brick-and-mortar shops to operate. This has created an unequal situation, where some suffer more than others.

Apr 08, 2020

Five tips: What works for paid advertising during this exceptional time?

Find five up-to-date tips for exceptional paid advertising. Please note that there are market-specific differences in different channels and situations can change rapidly during a corona epidemic.

Apr 01, 2020

What has changed in customer journeys during this exceptional market situation?

The customer journey is one of the key components of e-commerce. However, this is traditionally not given enough attention on the merchant side. During exceptional times, the behaviour of visitors in the stores has also changed. What should a merchant know and how to take advantage of the changed behaviour of customers in the shop?

Mar 30, 2020

Ecommerce after shock – How to adjust customer acquisition during exceptional time?

The world has changed at an unprecedented rate. Demand for digital services has risen and people's purchasing behaviour has moved rapidly online. It is clear that this kind of market shock is unfair to some merchants.

Mar 06, 2020

10 incorrect claims about Shopify online stores

Our team are e-commerce experts and we know Shopify like the back of our hand. We’ve heard all sorts of claims about what Shopify can’t do and what purposes it’s not suitable for. We’ve listed the most widespread of these in this article. 

Feb 07, 2020

Lost in translation? How to set up a multilingual Shopify store

When is it worth choosing separate stores and when is it worth choosing separate language versions in a single store?

Jan 29, 2020

The power of an online store is created in the backroom

A clear, accessible online store with a functioning client interface is a great sales advantage. At the end of the day, however, it is just a small part of an online store’s business. It is important to get things right “beneath the surface” to allow growth, efficiency and customer satisfaction to flourish. 

Jan 23, 2020

“Go to checkout!” How can you successfully customise your Shopify online store checkout?

The Woolman team often gets questions about the Shopify checkout and how customizable it is. In this article we have put together the most frequently asked questions about the Shopify checkout process and its customization opportunities.