May 26, 2020

Idyllien shares the Gotland atmosphere with the rest of the world with their Shopify store

Idyllien wanted to move into a more international direction by updating its online store. Shopify and Shopify Plus Partner Woolman seized the opportunity to help Idyllien. The online store project was realised on a pro bono basis. 

Apr 24, 2020

Fashion brands need to immediately move stocks from physical stores to online

The COVID-19 situation has hit hard fashion brands all over the world. In addition to the rapid change in buying behavior like cherry on top of the cake, states have forcibly limited the ability of brick-and-mortar shops to operate. This has created an unequal situation, where some suffer more than others.

Apr 08, 2020

Five tips: What works for paid advertising during this exceptional time?

Find five up-to-date tips for exceptional paid advertising. Please note that there are market-specific differences in different channels and situations can change rapidly during a corona epidemic.

Apr 01, 2020

What has changed in customer journeys during this exceptional market situation?

The customer journey is one of the key components of e-commerce. However, this is traditionally not given enough attention on the merchant side. During exceptional times, the behaviour of visitors in the stores has also changed. What should a merchant know and how to take advantage of the changed behaviour of customers in the shop?