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Woolman blog
What has changed in customer journeys during this exceptional market situation?
The customer journey is one of the key components of e-commerce. However, this is traditionally not given enough attention on the merchant side. During exceptional times, the behaviour of visitors in the stores has also changed. What should a merchant know and how to take advantage of the changed behaviour of customers in the shop?
Ecommerce after shock – How to adjust customer acquisition during exceptional time?
The world has changed at an unprecedented rate. Demand for digital services has risen and people's purchasing behaviour has moved rapidly online. It is clear that this kind of market shock is unfair to some merchants.