The customer journey is one of the key components of e-commerce. However, this is traditionally not given enough attention on the merchant side. During exceptional times, the behaviour of visitors in the stores has also changed. What should a merchant know and how to take advantage of the changed behaviour of customers in the shop?
The world has changed at an unprecedented rate. Demand for digital services has risen and people's purchasing behaviour has moved rapidly online. It is clear that this kind of market shock is unfair to some merchants.
Our team are e-commerce experts and we know Shopify like the back of our hand. We’ve heard all sorts of claims about what Shopify can’t do and what purposes it’s not suitable for. We’ve listed the most widespread of these in this article.
When is it worth choosing separate stores and when is it worth choosing separate language versions in a single store?
A clear, accessible online store with a functioning client interface is a great sales advantage. At the end of the day, however, it is just a small part of an online store’s business. It is important to get things right “beneath the surface” to allow growth, efficiency and customer satisfaction to flourish.
The Woolman team often gets questions about the Shopify checkout and how customizable it is. In this article we have put together the most frequently asked questions about the Shopify checkout process and its customization opportunities.
We’ve listed eight online stores that use their blogs in an insightful way to support sales and customer service. The role of the blog can vary from a source of timely announcements to one of expert reviews and from inspiration to education.
Woolman’s investment will create dozens of new jobs in both Oulu and Jyväskylä area in Finland. Investment will also help Finnish and European brands grow in global commerce.