Apr 01, 2020

What has changed in customer journeys during this exceptional market situation?

The customer journey is one of the key components of e-commerce. However, this is traditionally not given enough attention on the merchant side. During exceptional times, the behaviour of visitors in the stores has also changed. What should a merchant know and how to take advantage of the changed behaviour of customers in the shop?

Mar 30, 2020

Ecommerce after shock – How to adjust customer acquisition during exceptional time?

The world has changed at an unprecedented rate. Demand for digital services has risen and people's purchasing behaviour has moved rapidly online. It is clear that this kind of market shock is unfair to some merchants.

Mar 06, 2020

10 incorrect claims about Shopify online stores

Our team are e-commerce experts and we know Shopify like the back of our hand. We’ve heard all sorts of claims about what Shopify can’t do and what purposes it’s not suitable for. We’ve listed the most widespread of these in this article. 

Feb 07, 2020

Lost in translation? How to set up a multilingual Shopify store

When is it worth choosing separate stores and when is it worth choosing separate language versions in a single store?

Jan 29, 2020

The power of an online store is created in the backroom

A clear, accessible online store with a functioning client interface is a great sales advantage. At the end of the day, however, it is just a small part of an online store’s business. It is important to get things right “beneath the surface” to allow growth, efficiency and customer satisfaction to flourish. 

Jan 23, 2020

“Go to checkout!” How can you successfully customise your Shopify online store checkout?

The Woolman team often gets questions about the Shopify checkout and how customizable it is. In this article we have put together the most frequently asked questions about the Shopify checkout process and its customization opportunities. 

Dec 09, 2019

Eight insightful ways to take advantage of a blog in e-commerce

We’ve listed eight online stores that use their blogs in an insightful way to support sales and customer service. The role of the blog can vary from a source of timely announcements to one of expert reviews and from inspiration to education. 

Nov 19, 2019

Woolman and Nativesoft join forces to create Europe’s largest product development unit on Shopify ecosystem

Woolman’s investment will create dozens of new jobs in both Oulu and Jyväskylä area in Finland. Investment will also help Finnish and European brands grow in global commerce.