Superpowered commerce everywhere

About Woolman

We don’t just make commerce happen, we accelerate it - effortlessly. Making it easy to trade whenever, wherever.

Why choose Woolman?

Brands helped across the globe


Employees including 10+ merchants


Offices: Finland, Sweden, Netherlands & UK


Apps and integrations by Woolman


We consider our values to be our superpowers


Running successful business means choosing the right components for each battle.

In our world, complexity is the evil we fight everyday. Running several ecommerce stores with multiple languages, currencies, taxes and shipping options should run smoothly. We’re dedicated to protecting the ease of doing business for merchants and stopping evil from taking over their business growth.

Doing business with us is easy:

✔ no empty promises

✔ no business jargon

✔ no to over-complicated processes and useless tech 


We build our customer solutions together in multi-functional teams with our customers. Not for them but with them.

Our customer relationships are measured in years, not months. From the first moment we meet until we finally say goodbye, we work hand-in-hand.

This means sharing your business goals and being fully transparent working together. To stay ahead, we invest time in learning and sharing our findings with you.

Working with us means:

✔ we work hand-in-hand 

✔ no unnecessary bureaucracy

✔ we invest time in getting to know your business

✔ we are a flat organization from CEO to trainee, working in multi-functional teams to superpower your commerce


The world of commerce is changing every day. It’s shaped by digital solutions offering new ways to reach customers and offering new ways to consuming goods and services. This requires boldness. Boldness to raise the bar, to test new concepts, and to drive innovation. Where we identify an opportunity for our customers, we're not afraid to speak up and lead the way.  This means finally launching new business ideas, scaling your commerce and expanding to new markets. For us, being bold is a natural part of our entrepreneurial DNA.

Being bold means: 

✔ stepping out of the comfort zone

✔ courage to follow your vision

✔ to ask the tough questions and propose new solutions

✔ Pair your knowledge with our expertise into action 

✔ Willingness to stay flexible

✔ Leading where others won’t 


And all of this must be fun too. Without fun, we lose our ability to innovate, overcome obstacles and evolve. From camp fires to building psychological safety in our working community we encourage open communication with our co-workers and customers 

For us fun means:

✔ creating a safe atmosphere to share new ideas and have humour

✔ stimulating out-of-the-box ideas

✔ being open-minded

✔ opportunities for socializing outside the office

✔ recognizing and celebrating big and small milestones

✔ continuously improving everything

From our customers


“Woolman understands the business challenges. They understand the value of commerce data and help us use it wisely. We can stay focused on our business, and rely on Woolman to stay ahead of what new opportunities Shopify Plus provides and implement them in our business.” 

Tiina Tuohi,

eCommerce manager, Ruohonjuuri


"Woolman’s support in the project was crucial. Due to their extensive commerce experience and Shopify tech solutions, as well as the close cooperation with Axla Logistics, we were able to launch our very own D2C business model in a short space of time.”

Marita Hanhineva,

Marketing Director, Orkla Care Finland


As an entrepreneur, you want the best Shopify partner, the best app developers, a life-long business partner who can guide you through this ever-changing eCommerce landscape without a flitch.

After discussions with other Shopify agencies, you will eventually find yourself asking: shouldn't this be easier? Isn't there one Shopify Partner that can help us, from concept to global expansion?

That's where we step in. We'll help you from store design to sales conversion -  and everything in between.

Your store may be powered by Shopify, but we'll be the ones superpowering it to your commercial needs. 

We want to become your trusted, chosen eCommerce partner, and we’re in it for the long haul. Now it's your move.

Great question! When our founders were searching for a name they looked to inspiring people from history and found John Woolman.

To understand better why, read the story here

We're always looking for new talent. Here you can find our current job openings.

Can't find your question here? Feel free to contact us, we're happy to help.