The story of Woolman

In 2017

Three acquaintances ready for a career change, organized a meeting to discuss business. They wanted to start a company they would all want to work for. To find a time for the meeting within their busy schedules, they chose to meet at the railway station in Tikkurila (Finland), where they all had to change trains to get home. The trio had the same questions -Why eCommerce so costly and complex? Could it not be made easy and exciting with the right choices? And so Woolman was founded to superpower commerce everywhere.

In 1720

A real-life superhero named John Woolman used his unique qualities to improve the lives of others. A merchant, tailor, journalist, and an early abolitionist, Woolman’s strong convictions towards justice, and simplicity in business empowered others. It was these qualities, these superpowers, that elevated John Woolman to superhero status.

In 2017 

Inspired by the story and legacy of John Woolman we named the company Woolman. And just like our namesake, we are now bringing our own superpowers to bear on the world of commerce.

At Woolman, we enhance commerce through speed and convenience, building and maintaining the most flexible solutions for our customers, so that no company will be afraid to take their next step forward. We are here to help our customers every step of the way now and in the future. Hand in hand.

We strongly believe in pioneering thinking, leadership, simplicity, and building commercial solutions together with our customers.

The three founders are

Juha Harju, M.Sc.Economics, serial entrepreneur, who has more than 25 years of experience in eCommerce and growth companies. Juha is the CEO of Woolman.  

Tero Junttila, M.Sc. Economics, has more than 10 years of experience in implementing eCommerce shops mid- and large size companies in Finland and Sweden. Tero is now the CTO of Woolman.

Miika Malinen, BBA, has more than 20 years of experience in the trade industry. He has been part of building an eCommerce for Hobby Hall, Hong Kong (Rusta), and Musti ja Mirri. Miika is the CCO of Woolman.


From three founders Woolman has grown to an international company of 100+. To know more visit our site.