Legacy Processes Are Eating Your Margin
Make B2B Ordering Effortless & Profitable
Phone, email, and spreadsheet orders slow everything down while buyers now expect a digital self-service experience.
With Wayfinder Build as your Shopify foundation and Wayfinder Intelligence as your operating model, manufacturers replace manual workload with a 24/7 channel that cuts effort by up to 50% and speeds order cycles 10–30%. That’s profitable growth you can measure.
Our Successful Clients
The Best Evidence Comes From Manufacturers Who’ve Made The Shift.
B2B Success
Teknos
A €400M+ international coatings manufacturer.
With Woolman, Teknos migrated its complex B2B + D2C operations to Shopify, cutting complexity and building a foundation for global scale
Harvia
A €175M sauna and spa brand operating across D2C and B2B.
Woolman delivered a unified Shopify solution that supports both international growth and operational efficiency
Profitable B2B Growth Needs More Than A Storefront
How Woolman Changes The Game
It needs a system built for manufacturers
Wayfinder Build
Creates a Shopify-based digital commerce foundation that’s engineered for complex catalogs, customer-specific pricing, and multi-market operations. Replatforming stops being a risk and becomes the start of faster, leaner order flow.
Wayfinder Intelligence
Gives you the command deck: all channels unified into one view, translated into clear KPIs/OKRs, and turned into AI-guided actions teams actually execute. Sales and operations stop chasing exceptions and start focusing on what drives efficiency, retention, and profit.
Together, Wayfinder Build & Intelligence replace spreadsheets and guesswork with a single operating model; one that reduces manual work by up to 50%, accelerates order cycles by 10–30%, and delivers the digital self-service experience today’s B2B buyers expect.
When Growth Is Built On The Right System, Consumer Brands Stop Leaking Margin & Start Compounding Value
The Outcomes You Can Expect
Workload drops, order cycles accelerate, and customers get the seamless self-service they’ve been waiting for. What used to be margin leakage becomes growth capacity.
That’s why B2B manufacturers working with Woolman typically achieve:
20–50% Less Manual Order Processing
Teams stop retyping orders and start focusing on customer relationships.
10–30% Faster Order Cycles
Cutting delays from days to hours.
Improved Retention & Larger Order Values
As B2B buyers get a reliable, always-on portal.
Unified Analytics Across All Sales Channels
Enabling leaders to finally see the full picture of products, orders, and customer behaviour.
These are the operational shifts that free B2B manufacturers to scale profitably.
Shopify is the right foundation. The opportunity lies in how far you can take it.
Why B2B Manufacturers Choose Woolman
Going live is only the first step. The real value comes after. Woolman turns Shopify into a complete operating system that maximizes your investment: reducing cost, accelerating cycles, and giving buyers the seamless experience they expect.
Shopify Reputation
We are one of Shopify’s most trusted partners in Europe, with a track record of guiding complex replatforming projects for €100M–400M+ companies.
Method That De-Risks Migration
Our Builder process is proven to turn Salesforce, custom ERP, and legacy platforms into future-ready Shopify foundations without costly downtime or surprises.
ROI Built In
With Wayfinder Intelligence, the investment doesn’t stop at launch. Teams get the data, OKRs, and AI-driven execution needed to keep efficiency and growth compounding.
People Who Know Your World
Our consultants, developers, and data experts understand B2B pricing, distributors, ERP integrations, and self-service demands. You don’t need to explain why complexity matters, we’ve solved it before.
This combination is why global manufacturers like Teknos and Kemppi trust Woolman.
B2B Manufacturing Is In The Middle Of A Digital Shift. Buyers Who Once Picked Up The Phone Now Expect A Portal.
Built For Today’s & Tomorrow’s Trends
The companies that win will be those that adapt quickly, meet customer needs, and turn digital expectations into loyalty and long-term contracts.
Digital Self-Service Adoption
Is accelerating across industries. Wayfinder Builder gives you the architecture to launch it quickly.
Buyer Expectations Are Changing
Procurement managers now compare experiences to consumer commerce. Wayfinder Intelligence ensures you meet that bar with data-driven operations.
Subscriptions & Service Add-Ons
Are beginning to reshape B2B offerings. With the right foundation, these models are within reach.
Industry 4.0 readiness
Is no longer a future plan, Nordic and European manufacturers are already moving. Woolman ensures Shopify is part of that evolution, not a bolt-on.
The market is moving fast. With Woolman, you’re not just keeping up, you’re setting the pace.