The first edition of Shopify Unite 2022, the biggest Shopify partner and ecosystem event, was held in London on the 12th and 13th of September. During the event Shopify shares the latest updates and releases, as well as brings Shopify Plus agencies and technology partners on stage to share their knowledge. 
We’ve all seen it: businesses that simply have the “it” factor. Whatever they touch, turns to gold. It’s not simply “tricks”, “gimmicks” or even breakthrough technology, it’s so much more. It’s a purpose. A purpose that answers the tough question: What impact does your business truly make? What would the world lose if your company disappeared today? It’s companies like these who will spearhead D2C in the next couple of years.