Apple is releasing the new iOS 14-system update in early 2021 and within it comes a change that will make targeting the advertising harder, a lot. The new iOS 14-update demands app developers to ask for permission for user data gathering and sharing with a 3rd party. It is expected that many users with iOS 14 will restrict the amount of gatherable data.
Personalization enhances customer satisfaction and sales when done right. Luckily personalization is made easy in the Shopify ecosystem, read our top picks!