BFCM 2020 – What is different and what should you do?
Black Friday & Cyber Monday 2020 is going to be a lot different than in the past years because of the COVID-19 pandemic.
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Choose your strategy for Black Friday and Cyber Monday
What are the different ways to take advantage of Black Friday and Cyber Monday? We listed the traditional and slightly less traditional ways to utilise this buying mania.
Ad conversion rate may drop next year - Facebook changes might be to blame
In late September 20 20, Facebook announced its intention to remove the 28-day attribution window from Facebook Ads Manager. This means that the maximum length of the tracking period will then be seven days, so the online retailer will no longer be able to attribute conversions with the ads from Facebook Ads Manager for longer than that period.
Understand the Facebook learning phase and make a successful new customer acquisition
At Woolman, we work daily with a variety of advertising accounts for both our own and our clients. We've noticed that Facebook’s general guidelines aren’t always enough to get out of the learning phase.
How should e-commerce prepare for the next COVID wave?
The notorious second wave of the coronavirus is emerging and it’s shaking our modern societies yet again. What does this mean for e-commerce? What should you know? And how can you prepare for it?
Growth Hacking Explained: What is growth hacking and can it grow your business?
Whether you're a startup, scale-up or large cooperation, having an agile mindset will set you apart. But what exactly is growth hacking? How do you stimulate growth? What do growth hackers do? And what does agility mean in 2020? In this blog you'll learn what growth hacking is and how it could stimulate your growth.
Shopify Kryptonite: Your weekly European insight in eCommerce with Shopify
What is Shopify Kryptonite all about? It's an online show that sheds light on current Shopify and eCommerce events.
Five tips: What works for paid advertising during this exceptional time?
Find five up-to-date tips for exceptional paid advertising. Please note that there are market-specific differences in different channels and situations can change rapidly during a corona epidemic.