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Personalization enhances customer satisfaction and sales when done right. Luckily personalization is made easy in the Shopify ecosystem, read our top picks!
Apple is releasing the new iOS 14-system update in early 2021 and within it comes a change that will make targeting the advertising harder, a lot. The new iOS 14-update demands app developers to ask for permission for user data gathering and sharing with a 3rd party. It is expected that many users with iOS 14 will restrict the amount of gatherable data.
Black Friday & Cyber Monday 2020 is going to be a lot different than in the past years because of the COVID-19 pandemic.
What are the different ways to take advantage of Black Friday and Cyber Monday? We listed the traditional and slightly less traditional ways to utilise this buying mania.
In late September 20 20, Facebook announced its intention to remove the 28-day attribution window from Facebook Ads Manager. This means that the maximum length of the tracking period will then be seven days, so the online retailer will no longer be able to attribute conversions with the ads from Facebook Ads Manager for longer than that period.