For example, could you imagine a big clothing firm deciding on next month’s sweatshirt design based on a vote on Instagram?

It’s time for a flash sale! You’ve decided to give your sales a huge boost and make a lot of money – great idea, but hang on! Do you understand exactly what you’re about to do?

So called direct-to-consumer online stores sell their products mostly directly to the customers without any middlemen. The business model utilizes the structure of an online store and makes it possible to be directly in contact with potential customers.