Why do many online stores measure their sales incorrectly?
Because of its structure, an online store is different to a physical one. Online store sales should be measured with the help of various models.
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Flash sale! The online merchant's life of Riley?
It’s time for a flash sale! You’ve decided to give your sales a huge boost and make a lot of money – great idea, but hang on! Do you understand exactly what you’re about to do?
Anton & Anton targets people living the urban lifestyle with growth hacking
Anton & Anton needed an active cooperation partner who would offer the opportunity to constantly develop online sales. The company searched for a growth hacking partner and began working with Woolman in spring 2018.
DTC! What is direct-to-consumer and why is it the next big thing in e-commerce?
So called direct-to-consumer online stores sell their products mostly directly to the customers without any middlemen. The business model utilizes the structure of an online store and makes it possible to be directly in contact with potential customers.