Today centuries old brand’s lifeline might be the thing that didn’t even exist 50 years ago. What is D2C and how might a brand benefit from it?
So called direct-to-consumer online stores sell their products mostly directly to the customers without any middlemen. The business model utilizes the structure of an online store and makes it possible to be directly in contact with potential customers.
More and more online merchants would like to learn from others when it comes to customer acquisition. It has been a joy to see Finnish merchants sharing knowledge and experience.