Today centuries old brand’s lifeline might be the thing that didn’t even exist 50 years ago. What is D2C and how might a brand benefit from it?
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The era of product nonsense is over – make eye contact with your customer
The best brands have realized that the Internet allows them to reach customers worldwide. The Internet can be used to build dialogue consumers faster, create meaning and get them to build your brand.
D2C! What is direct-to-consumer and why is it the next big thing in e-commerce?
So called direct-to-consumer online stores sell their products mostly directly to the customers without any middlemen. The business model utilizes the structure of an online store and makes it possible to be directly in contact with potential customers.
Five cool D2C advertising cases from across the pond – take a peek and win!
More and more online merchants would like to learn from others when it comes to customer acquisition. It has been a joy to see Finnish merchants sharing knowledge and experience.