Vision Group:
Migrating a custom B2B solution to Shopify Plus

Vision Group (est. 1997) is one of the leading fly fishing gear manufacturers int the world. Based in Nordics, but serving customers globally through retailers and distributors.

The biggest reasons for replatforming were around the technical reliability of the old e-commerce platform. The main requirements for the new platform were overall stability, ease of use and the new solution being future proof.

What we did:

  • A custom B2B storefront with special attention in category page quick order functionality.
  • Bulk order functionality with a CSV upload (for the store user)
  • Visma.NET ERP integration for prices, orders, inventory and fulfillment with Woolman Nexus
  • Changed Mailchimp to Klaviyo to enhance email marketing and customer communication strategies.

With the new store, Vision Group:

  • Got a robust and stable solution
  • Received an easy-to-use backend, increasing the internal usage significantly
  • Has the ability to focus much more in commercial work, instead of worrying about the reliability of the service

Our replatforming partners:

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