Woolman team
Hello there, we are the Woolman team!
We are experienced in many important ways such as eCommerce, entrepreneurship, marketing, website design, integrations, search engine optimisation and life itself.

Miika Malinen
CCO / founder
Miika is our eCommerce expert. He has experienced it all first hand.
miika@woolman.io+358 40 197 8670

Konsta Saarela
Managing partner
With Konsta’s expertise in sales and business development, he is guiding Woolman towards growth in the Nordics and Europe.

Anders Danielson
Country Manager (Sweden)
Anders has an entrepreneur background from eCommerce business topped up with strong IT-industry experience. On his free time he loves sailing.
anders.danielson@woolman.io+46 73 344 5151

Nihad Memić
Managing partner (Benelux)
Nihad brings to the table his merchant experience as well as his natural love for UX and IT. With this combination he makes sure you will have a solid and converting online store.
nihad.memic@woolman.io +31 614 271 911
Bengt Holmberg
Sales & Partner Manager (Sweden)
Bengt is an experienced sales director with lots of knowledge about eCommerce and how to navigate in the ecom world.
bengt.holmberg@woolman.io+46 70 660 2828

Teemu Tolonen
New Business Development
Teemu has his own Shopify online store, so he is a pro. Go ahead, ask anything!
teemu.tolonen@woolman.io+358 44 358 0869

Matti Harjunen
Sales and business consulting
Big ideas yet wishing to make them even bigger? Matti can help you with your eCommerce goals!
matti.harjunen@woolman.io+358 50 083 4382

Petteri Mustalahti
COO
Petteri is part of our team to help and guide Woolman in the next big steps towards growth.
Kaisu Piisilä
CFO
Kaisu's favourite program is Excel, believe it or not.
kaisu.piisila@woolman.io +358 400 772 534
Mareena Löfgrén
Brand manager
Mareena is a passionate brand builder, inspiring Woolman people in delivering the brand promise.
mareena.lofgren@woolman.io+358 505 44 5141

Heli Tornianen
eCommerce Growth Strategist
Heli has all the tools to help out online merchants to grow their business even further!
heli.torniainen@woolman.io+358 50 58 69611

Mikko Rekola
Lead Growth Hacker
Mikko is our international eCommerce specialist! He can be your guide in making your global eCommerce goals reality!
mikko.rekola@woolman.io+358 50 401 0630

Tahmine Mehr
Growth Hacker
Do you need help with growing your online store? Tahmine will help you to find your way to grow and succeed.
tahmine.mehr@woolman.io
Anni Marin
Growth Hacker
Anni can help you and your eCommerce business forward with your growth hacking goals!
anni.marin@woolman.io
Noora Niemi
SEM Growth Hacker
With Noora's help you can do Google Ads advertising to your audiences effectively. In her spare time Noora enjoys dancing and taking walks with her dog.


Roosa Hämäläinen
Growth Hacker trainee
Roosa helps our customers grow their business online. In her free time, Roosa loves to try new sports.


Lassi Hakkarainen
Growth Hacker trainee
Frisbeegolf ja snowboarding are Lassi's passions on his freetime. At work his all about digital marketing and customer acquisition.


Silja Patrikainen
Marketing & sales development
Silja is super talented with numbers, data and charts. Especially charts.
Julia Huovila
Business developer
Questions regarding Woolman services? Julia will help you to find right solutions for your eCommerce business.


Akseli Kaarninen
Sales & marketing developer
When Akseli isn't concentrating on sales and marketing, he works as a project manager! When he is not at work, you'll most likely find him at a golf course.
akseli.kaarninen@woolman.io
Aleksi Kauppinen
Marketing & content trainee
Aleksi dives into marketing through numbers. His free time is mostly downhill – in the form of downhill skiing.
aleksi.kauppinen@woolman.io
Heikki Sateila
Service manager
Efficiency and problem solving are close to Heikki's heart. He's here to help our customers succeed!
heikki.sateila@woolman.io
Jaakko Hyvönen
Service manager
Jaakko has gained his experience in eCommerce through payment solutions.


Pinja Kuitunen
Customer success manager
Don't worry, Pinja will take good care of you and is eager to increase your business in digital channels.
pinja.kuitunen@woolman.io+358 40 7369741

Ellinoora Aurasmaa
Customer success specialist
Elli brings empathy and order to Woolman's customer service.
ellinoora.aurasmaa@woolman.io
Pyry Qvick
Service manager
Pyry enjoys finding ways to help out Woolman's customers even more. He is also interested in software development.
pyry.qvick@woolman.io
Niko Rissanen
System specialist
Niko is able to help our customers in many ways, from integrations to Shopify's theme development work.
niko.rissanen@woolman.io
Antti Salmi
Project manager
Antti is our SEO- and analytics guru. He is also a lot of other things yet unsolved.
antti.salmi@woolman.io
Jari Suni
Solution architect
In the past years Jari has been doing stuff, mostly starting with the word digital. He is our process freak!
jari.suni@woolman.io
Michael Norman
Architect
Michael is Woolman's strongest architect, at least in powerlifting.

Atte Päärni
Solution architect
Atte likes to sail, skateboard and solve customers' business problems.
atte.paarni@woolman.io
Antti Runtuvuori
Project manager
Antti loves to work with smooth order management systems! In his spare time Antti loves things that have a motor and wings.
antti.runtuvuori@woolman.io
Topi Hyttinen
Project manager
Even though Topi says he can't actually code, he's been in the IT business for a good amount of time!
topi.hyttinen@woolman.io
Taru Nieminen
Project manager
Taru gets excited about planning and working together with clients. If you're done talking about online stores, this hockey mama will gladly continue talking about ice hockey.

Levinho Wijdenbosch
Digital project manager
Levinho guides you fluently through the Woolman ecommerce process. His passions are online marketing and soccer.

Mari Niemelä
Business Manager
Mari has played many roles in the field of IT, always keeping her main focus on customer's success.

Jakke Tuomisto
Data analyst trainee
When data is needed for business development, Jakke is the right man for the job.
jakke.tuomisto@woolman.io
Joonas Toroi
Design lead
He carries around a notebook and a pen. Eventually you'll see a beautifully designed online store in front of you. That's what Joonas does.

Ville Pietarinen
Senior UX Specialist
Did you just have the user experience of a lifetime in an online store? It's quite possible Ville did that.
Joonas Budde
UI Developer trainee
Joonas wants to break interaction and programs into tiny bits to better grasp them and design them for humans.
joonas.budde@woolman.io
Jani Sompi
Specialist
In his free time Jani enjoys racing across unfamiliar countryside using a map and compass.

Mika Syynimaa
Web developer
Mika is super creative when it comes to online stores and web development.
mika.syynimaa@woolman.io
Sampo Riikkilä
Developer
Sampo switched from game development to online store development. How amazing is that!

Sami Heikkinen
Senior front-end designer
Sami has a long experience in user interface development, UX design and theming. He is also semi-pro in music production and photography.
sami.heikkinen@woolman.io
Erno Lehtonen
Front-end developer
What about Erno? He's all about online stores' front-end, digital graphics and game development.
erno.lehtonen@woolman.io
Jesse Naakka
Front-end developer
Jesse is inspired by beautiful and customer friendly online store designs. When he's not sitting by his laptop, he is either playing volleyball or golf.

Miia Harja
Front-end developer
Miia is passionate about problem solving and creating beautiful online stores. She enjoys knitting and playing video games.

Sanni Selkama
Front-end developer
Sanni loves to take on tasks that require problem solving and creative work.
sanni.selkama@woolman.io

Vekil Pantchev
Front-end developer
Vekil enjoys learning something new about front-end development every day!
vekil.pantchev@woolman.io

Aku Lehtonen
Software developer
At work Aku focuses on technical solutions and coding. His free time is filled with rock chords and playing guitar.


Rosemari Marttinen-Lahtinen
Designer
Rosemari is about service & concept design, front-end & theme development – and also macrames.
rosemari.marttinen-lahtinen@woolman.io


Anna Kivelä
UX Designer
User centered designing and UX are definitely Anna's strengths and strongest interests.
anna.kivela@woolman.io

Pasi Vuorio
Head of product development
Good software is simple, easy to use and maintain. That's the type of software Pasi works on.
pasi.vuorio@woolman.io
Juhana Pirnes
Senior software designerOnline store development and integrations, that's what Juhana is all about. He's also passionate about snowboarding.
juhana.pirnes@woolman.io
Tuomas Sipola
Developer
Tuomas is all about Ruby on Rails. With the right kind of attitude all problems can be solved, Tuomas says.
tuomas.sipola@woolman.io
Kimmo Lapinkari
Technical business developer
With his background from finance Kimmo has the skills to combine seamless purchasing experience with great customer experience.
kimmo.lapinkari@woolman.io
Minna Öfverberg
Software engineer
In addition to testing, support work and coding Minna also tackles regular office tasks.
minna.ofverberg@woolman.io
Veli-Pekka Rämäkkö
Back-end Specialist
Veli-Pekka is also known as Vepsi and he is into back-end- and mobile environment development. He's also into techno music and flower stick joggling.
Jussi Laaksonen
Software developer
Jussi spends his working hours with Netsuite development work. On his freetime he is a devoted owner of two cats.
jussi.laaksonen@woolman.io

Fabian Kreutz
Software architect
"Legacy? It won't even come to that!", says Fabian.

Risto Oikarinen
Senior software designer
Risto is experienced with development work and integrations. He likes to take on the hard questions first.
risto.oikarinen@woolman.io
Miika Leppänen
Shopify integration architect
Miika integrates integrations with even fancier integrations. Final product: The ultimate integration.
Antti Alakoski
Senior Software Designer
Antti is especially passionate about UI design.
antti.alakoski@woolman.io
Aaron Salonen
Business controller
Aaron can turn numbers into valuable information. In his free time he plays soccer, of course.
aaron.salonen@woolman.io

Juha Harju
CEO / founder
Even though Juha is our CEO he wanted to be in the bottom row of this team page.
juha@woolman.io+358 50 440 8008