Woolman team

Hello there, we are the Woolman team!  

We are experienced in many important ways, such as e-commerce, entrepreneurship, marketing, website design, integrations, search engine optimisation and life itself.

Maybe get to know us better? Go ahead! Or do you wish to know how we got here? Catch up on the Woolman story.



Miika Malinen

CCO / founder

Miika is our eCommerce expert. He has experienced it all first hand.

+358 40 197 8670

Miika Malinen LinkedIn Miika Malinen Twitter

Bengt Holmberg

Country Manager (Sweden)

Bengt is in charge of Woolman's Stockholm office. Bengt is an experienced sales director with lots of knowledge about eCommerce.

+46 70 660 2828

Bengt Holmberg LinkedIn

Anders Danielson

Business Developer (Sweden)

Anders has an entrepreneur background from eCommerce business topped up with strong IT-industry experience. On his free time he loves sailing.

+46 73 344 5151

Anders Danielson LinkedIn

Teemu Tolonen

New Business Development

Teemu has his own Shopify online store, so he is a pro. Go ahead, ask anything!

+358 44 358 0869

Teemu Tolonen LinkedIn Teemu Tolonen Twitter

Matti Harjunen

Sales Consultant

Big ideas yet wishing to make them even bigger? Matti can help you with your e-commerce goals!

+358 50 083 4382

Matti Harjunen LinkedIn

Petteri Mustalahti


Petteri is part of our team to help and guide Woolman in the next big steps towards growth.

+358 50 386 5255

Petteri Mustalahti LinkedIn

Mareena Löfgren

Head of Products

Mareena is passionate about developing digital services. She engages customers and the Woolman team in co-creation.

+358 505 44 5141

Mareena Löfgren LinkedIn

Heli Torniainen

eCommerce Coach

Heli has all the tools to help out online merchants to grow their business even further!

+358 50 58 69611

Heli Torniainen LinkedIn Heli Torniainen Twitter

Mikko Rekola

Growth hacker

Mikko is our international eCommerce specialist! He can be your guide in making your global eCommerce goals reality!

+358 50 401 0630

Mikko Rekola LinkedIn

Tahmine Mehr

Junior growth hacker

Do you need help with growing your online store? Tahmine will help you to find your way to grow and succeed.



Anni Marin

Growth Hacker

Anni can help you and your eCommerce business forward with your growth hacking goals!


Silja Patrikainen

Marketing & sales developer

Silja is super talented with numbers, data and charts. Especially charts.

+358 40 580 3788

Silja Patrikainen LinkedIn

Julia Huovila

Business developer

Questions regarding Woolman services? Julia will help you to find right solutions for your eCommerce business.


Julia Huovila LinkedIn

Akseli Kaarninen

Sales & marketing trainee

Akseli is here to learn more about sales and marketing! When he is not at work, you'll most likely find him at a golf course.


Akseli Kaarninen LinkedIn

Heikki Sateila

Service manager

Efficiency and problem solving are close to Heikki's heart. He's here to help our customers succeed!


Heikki Sateila LinkedIn

Pinja Kuitunen

Customer success manager

Don't worry, Pinja will take good care of you and is eager to increase your business in digital channels.

+358 40 7369741

Pinja Kuitunen LinkedIn

Elli Aurasmaa

Customer success specialist

Elli brings empathy and order to Woolman's customer service.


Ellinoora Aurasmaa LinkedIn

Pyry Qvick

System specialist

Pyry likes to help others and he’s interested in software development. One of his spare time hobbies is esports.


Antti Salmi

Project manager

Antti is our SEO- and analytics guru. He is also a lot of other things yet unsolved.


Antti Salmi LinkedIn

Jari Suni

Project manager

In the past years Jari has been doing stuff, mostly starting with the word digital. He is our process freak!


Antti Salmi LinkedIn Jari Suni Twitter

Antti Runtuvuori

Project manager

Antti loves to work with smooth order management systems! In his spare time Antti loves things that have a motor and wings.


Antti Runtuvuori LinkedIn

Topi Hyttinen

Project manager

Even though Topi says he can't actually code, he's been in the IT business for a good amount of time!


Topi Hyttinen LinkedIn

Tero Junttila

CTO / founder

This is Tero. What he doesn't know, you don't need to know.


Tero Junttila LinkedIn Tero Junttila Twitter

Joonas Toroi

Design lead

He carries around a notebook and a pen. Eventually you'll see a beautifully designed online store in front of you. Joonas did that.


Joonas Toroi LinkedIn

Ville Pietarinen

Senior UX Specialist

Did you just have the user experience of a lifetime in an online store? It's quite possible Ville did that.


Ville Pietarinen LinkedIn

Joonas Budde

UI Developer trainee

Joonas wants to break interaction and programs into tiny bits to better grasp them and design them for humans.


Joonas Budde LinkedIn

Jani Sompi


In his free time Jani enjoys racing across unfamiliar countryside using a map and compass.


Jani Sompi LinkedIn

Mika Syynimaa

Web developer

Mika is super creative when it comes to online stores and web development.


Mika Syynimaa LinkedIn

Sampo Riikkilä


Sampo switched from game development to online store development. How amazing is that!


Sampo Riikkilä LinkedIn

Erno Lehtonen

Front-end developer

What about Erno? He's all about online stores' front-end, digital graphics and game development.


Erno Lehtonen LinkedIn Erno Lehtonen Twitter

Miika Leppänen

Shopify integration architect

Miika integrates integrations with even fancier integrations. Final product: The ultimate integration.


Miika Leppänen LinkedIn

Tapio Kakko

Financial senior specialist

VAT doesn't bring Tapio's spirit down. This talented accountant is experienced with ERPs as well.


Aaron Salonen

Junior Business controller

Aaron can turn numbers into valuable information. In his free time he plays soccer, of course.


Aaron Salonen LinkedIn

Jenny Huttunen

Video & content producer

Jenny makes videos and writes articles. She refuses to make coffee yet drinks it.


Jenny Huttunen LinkedIn Jenny Huttunen Instagram Jenny Huttunen Twitter

Juha Harju

CEO / founder

Even though Juha is our CEO he wanted to be in the bottom row of this team page.

+358 50 440 8008

Juha Harju LinkedIn Juha Harju Twitter

If you feel like you have skills and ultimate talent that our current Woolman team is missing, you can leave an open application on our career site.

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