Woolman's webinars are all about eCommerce! Get inspired by success stories and tips & tricks offered by interesting guests and Woolman's experts. 

Woolman's upcoming webinars: 

Campaigns as an eCommerce Success Factor 

From hasty discounts to building long-lasting customer lifecycle value. Campaigns can be more than quick sales peaks and holiday season! Join this webinar to learn how merchants have made campaigns a systematic and essential part of their ecommerce business. 

Johanna Widomski is an ecommerce professional with track record from several well-known brands. Today she is leading the ecommerce operations of Fazer Confectionery. The traditional FMCG company with centuries of history is now selling sweets direct-to-consumer. Candy product bundles, customizable chocolate bars and systematic marketing campaigns – Fazer is one of the industry leading modern players. 

Matias Toukonen is experienced in ecommerce, digital marketing and retail. Toukonen together with his colleague built a candy and sweets online store from scratch in Finland selling 1,7 million euros in the first full year. This was mainly achieved through fast paced campaigning, marketed through social media. Earlier Toukonen worked in various roles in Adlibrisgruppen. These days Toukonen works as sales and marketing manager at Axla Logistics, helping online retailers go global.

Webinar is hosted by Woolman's marketing expert and growth hacker Tahmine Mehr

Date & time: 8th of April 2020 at 10.00 (EET)

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