Any small, large or enterprise sized company wanting to have a scalable & flexible e-commerce platform.

Focuses in fashion brands

Shopify is trusted by millions of global brands and partners. The misconception that Shopify is solely a platform for entrepreneurs and SMB has faded away, with some of the world's largest brands and retailers running their commerce business — online, in-store, wholesale — on Shopify

Centra has focused lifestyle and fashion brands, and are building a vertical specific solution.

Shopify invested $1,7 billion in R&D in 2023 alone and releases hundreds of features and updates every year — all built by thousand of engineers focused solely on the future of commerce. Last year, Gartner® placed Shopify highest in their ability to execute in the Magic Quadrant™ for Digital Commerce

Centra is a small privately owned company, public figures of product development budget isn't available

Shopify offers the flexibility to build anything as Shopify native, headless or even composable. The global CDN and reported 99,9% uptime makes Shopify an extremely scalable and safe option.

Centra focuses in headless and/or composable builds only and offers a 99,9% availability.

Over Black Friday Cyber Monday 2023 weekend, Shopify merchants reached a record $9.3 billion in sales, with the platform handling at its peak 58M requests and $4.2M sales per minute. The continuously improved storefront technology matches the performance of any headless site.

Headless builds require extra attention for maintenance and preparations for peak seasons.

Shopify allows you to sell anywhere — from Shopify POS to sell in-person, to integrations that make it quick and easy to sync and sell on the world's biggest social media platforms (Meta, Tiktok), marketplaces (Amazon, Ebay, Mirakl), and across Google surfaces.

Centra is relaying the merchant to use API's and build custom connections.

Shopify offers the largest ecosystem in world through Shopify App Store and other publicly available sources. Whether your looking for the best marketing automation tools or ERP connecttion, they are almost always available as ready integrated solutions for quick & easy connectivity. Shopify's open APIs allow the custom connection to any external system.

Centra has a limited number of third party providers that are supported through a ready made integrations, and are relying in API first approach for clients building custom connections to any external solution.

Shopify admin including the CMS is probably the most easy to use on the market. With Shopify your e-com team can do most of the work without being supported by an internal or external development team.

Centra backend is easy to use. Headless storefronts have limitations in the use without the suppport from a development team

Shopify has the highest converting checkout on the planet, proven to increase conversion by 15% on average. Payment options are almost unlimited with Shopify Payments and over xx readily integrated local PSPs

Centra offers several PSPs (such as Klarna, Adyen) that can be connected through APIs

Shopify Plus comes with a powerful B2B stack including company structures, customer specific catalogues, unlimited UI & UX for whosale customers, and more. More advanced features such as sales rep ordering has just been released.

Centra has a wholesale stack built in the platform.

With Shopify markets you can offer multiple languages and currencies for your customers. You can also localize & customise the content for every market and assign dedicated warehouses for all markets.

Centra offers flexible localization from languages to currencies.

Shopify offers flexible campaign options through scheduled price adjustment and automated discounts. Cross sell & uppsell can be customized freely from the storefront all the way to the checkout.

Native support for bundles, advanced promotions, and discounts. High flexibility in terms of pricing, stock, discounts, inheriting of attributes, etc.

Shopify offers standard order management functionalities, but most larger merchants use WMS or ERP for order fulfillment,

Centra offers an advanced order management system. It enables order viewing, and automation of many processes, and supports replenishment, overselling protection, return, and refunds.

The Shopify Plus plan starts at US$2,300 a month for standard setups and integrations on a 3-year term, or US$2,500 per month for a 1-year term.More complex, higher volume businesses switch to a variable platform fee based on their revenue and business model. Get in touch with sales for more details

Centra comes at a fixed monthly fee, with no transaction fees. The headless or composable build maintance comes with additional hosting and service fees that increase the total cost of ownership.