Growing eCommerce is like a game of dominoes. Knowing the relevant blocks to trigger your next move is what differentiates commerce growth from digital marketing. Even though, growth hacking methods are a uniting factor, when it comes to comparing commerce growth agencies like us to digital marketing agencies the difference is the approach to committing to customer lifetime value.
We don’t settle for vanity metrics in performance through marketing campaigns. We focus on long-term results in customer acquisition, customer retention, and customer loyalty. We follow metrics from the D2C eCommerce store purchase data and measure ROI, not from individual actions but total performance.
DRIVING GROWTH WITH DATA
Running a successful D2C business means constantly digging into data to know where to fine tune performance. For four years our eCommerce growth hackers have worked hand in hand with merchants to study metrics, form insights and test hypotheses. This know-how is now built into an app - Insights with Ellis.
✔️ In the world of eCommerce we are not lacking data - we are lacking insights that matter.
✔️ Insights with Ellis merges multiple Shopify PLUS stores’ data into a single view and enriches this data from other performance sources such as Klaviyo, Google Ads and Facebook Ads.
✔️ You will see the most important metrics and insights to your entire eCommerce on a clear, five view dashboard, that can further be tailored to your unique needs.
Insights will relentlessly analyse your sales and product data and propose key takeaways.
✔️ Actionable alerts & highlights will help you focus on the essential - growing profitable sales.
✔️ With Insights you don’t need to hire a data analyst. Insights handles complex integrations and big data and so that you don’t have to.
“There is a difference between metrics and insights. As a metric you might be happy to see conversions going up for red leather shoes. If you dig deeper into another metric will tell you that add to cart has been in a steady fall. Insight from the situation predicts that in three months you will probably no longer sell red leather shoes. Would you not appreciate an alert on this?”
Mikko Rekola, business owner, Insights with Ellis
Building successful ecommerce is not something you can outsource. The more you do in-house, the less dependent you are in building D2C growth. We will help your ecommerce team find the key performance indicators to focus on. On a weekly basis our experts will sit down with you and review results, help you find new questions and hypotheses to test, and build a disciplined way of working with growth hacking methods.
FREQUENTLY ASKED QUESTIONS
We believe that the best results are achieved by understanding your business. A team of experienced merchants and digital marketing professionals will help you grow your Shopify store. Here below is our four-step growth hacking approach:
Step 1. Analyzing your business First things first: let’s get to know each other. And we mean - really get to know each other. What has been working? What has not? At this step, we analyze your business, competitors & target audience. We may even uncover a hidden audience you haven't even thought of! Together, we’ll build a mutual understanding and an effective roadmap for the project ahead.
Step 2. Setting the right measurement & analyzing incoming data
Measure your incoming data? Good. Get personalized insights? Game-changer. At this step, we set the right measurements and simplify your incoming data, so you can understand what works for your business - and what doesn’t. That way, we can propose data-driven fixes of high-impact for your online store.
Step 3. Fine-tuning sprints and workshops
Fast learning and continuous improvement? Yes, please! We use growth hacking methods – sprints and workshops – to teach you how to create increasingly better results. Together, we focus on the strategy and identify ways of reaching set goals. During sprints, we A/B test and analyze to have you learn how to do the same in your work.
Step 4. Transferring our knowledge to your team
Everything we do - we do together. Our goal is to create long-lasting results for you, and we believe that is achieved to the maximum when we transfer our knowledge to your team.
While digital marketing focuses on customer acquisition, commerce growth focuses on your business's next step. It answers the more difficult questions like:
"Where do you lose your most valued leads?"
"How can you build your customer lifetime value?"
"How can you improve your commerce and which tools would you need?"
In other words: digital marketing brings the customer to the yard, but growth commerce increases your sales.
From paid ads to great unboxing experiences and conquering new markets, eCommerce growth takes the next step, driven on data to continuously increase sales. Not from individual actions but total performance.
Growth hacking is a method and a mindset. It is all about growing your online store with intent. Growth hackers will pull from psychology, statistics, A/B tests, user experiences, and much more to optimize your Shopify store. Continuously testing and analyzing your data to see what works and does not work. Learn more about Growth Hacking here.
Besides having seasoned marketers, merchants, and eCommerce experts helping you, we are your life-long business partner. We strongly believe in building long-lasting relationships and working hand in hand with you. As we are an international agency, we can bring you across borders. From communities stretching all over Europe, you'll have local insights and scalability levels unimaginable.
Read more about the Woolman story
We most certainly do. You might be surprised to learn that our customers come not just from the EU, but also Canada, USA and South America. We have tested and entered new markets with dozens of brands and helped them establish new business and also D2C pivot stores in several countries.
Creating relevant content for your eCommerce business is more important than ever before. Knowing how to captivate audiences and building meaningful relationships with them is key, not just for now but for the future too.
As the use of third-party cookies becomes more limited, the importance of your own direct connection is greatly emphasized. In a world filled with endless information, you've to find your voice and stand out. Read here all about the importance of unique content creation.
From SEA to coaching for merchants, the sky's the limit! Have a closer look at our additional growth services:
- Customer acquisition on Facebook and Instagram
- Customer acquisition on Google Ads
- In-depth customer analysis
- Improving merchant's time management
- Online merchant as a service ™
- Customer journey analysis as a service
- Ecommerce email marketing and automation flows
- Go to Market strategy for new product launch and market expansions
- Growth Rocket – program from brands willing to grow rapidly
- D2C - Ecommerce Financial Forecasting
- Advanced email marketing automation for ecommerce
- Ecommerce Search Engine Optimization
In case you need any other services (like our Success and Support service, Content Creation service, SEO service, Email-marketing service, or any other additional work), feel free to flag it at any point. We're happy to help!