FMCG is a competitive industry that can be hard to cut through as a brand. What elements of D2C can FMCG brands benefit from to connect to their end consumers?
In this episode, we have guest Mike Stevens tell the do's and dont's from years of experience in the DTC space. Mike is the author of the Amazon bestselling book "Direct to Consumer Playbook" and has worked as a consultant for start-ups and challenger brands. He is also the founder and CEO of Kuroa - a sustainable homeware brand.
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