Do you truly know who your customers are? 💡
As a D2C brand wanting to grow its customer base, having a clear picture of your segments is truly a game-changer.
Are you relying on old customer segments from your retail business? Do you know which customer segments are more loyal and which ones are not? Which customers should you invest in?
In this episode, Insight Consultant Viivi Varjus and Chief Evangelist Mikko Rekola offer valuable insights on best practices and tools when it comes to customer segmentation for increased conversions and higher customer lifetime value.