Episode 45: How to do D2C subscription model successfully? (Feat. Phil Greenword, Skio)

Episode 45: How to do D2C subscription model successfully? (Feat. Phil Greenword, Skio)


Subscription-based business models are on the brink of transformation as consumer behaviors keep changing.

  • What are brands doing to innovate in the subscription economy?
  • What are the tools and tactics that are proven effective to meet customer standards?

Tune in as we discuss with the Sales & Partnership Lead of Skio Phil Greenwood about customer experience, retention, data, the Shopify ecosystem, and more!

Phil Greenwood is the Sales & Partnership Lead of Skio - a subscription app that helps Shopify brands sell subscriptions in a simple and accessible way.

Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.