Business Development Representative

For Woolman Wayfinder

At Woolman, we help brands and retailers unlock profitable growth with Shopify Plus. Alongside our Build services, we’ve developed Wayfinder — our proprietary AI-powered commerce intelligence platform combined with advisory services that turn data into action.

Wayfinder helps commerce teams understand what drives performance, identify growth opportunities, and prioritize the actions that matter most.

We are now looking for a Business Development Representative (BDR) to help introduce Wayfinder to leading brands and retailers across Europe.

Role Overview

As a Business Development Representative for Wayfinder, you will focus on the early stages of the sales process — identifying opportunities, initiating conversations with target accounts, and helping prospects understand the value of commerce intelligence.

Unlike traditional high-volume SDR roles, this position focuses on account-based outreach. We already know many of the brands we want to work with — your role is to open the door, build relationships, and help prospects see the business value of Wayfinder.

You will work closely with our commercial, product, and intelligence teams to guide prospects from first conversation through product demonstrations and initial business case discussions.

This role is ideal for someone who enjoys building relationships, understanding business challenges, and introducing innovative solutions to senior stakeholders.

Key Responsibilities

Account-Based Prospecting

Engage with a defined list of target brands and retailers.

Initiate conversations with eCommerce leaders, Heads of Digital, and Growth teams.

Conduct thoughtful outbound outreach via LinkedIn, email, events, and referrals.

Build rapport and establish early trust with prospective customers.

Discovery & Opportunity Qualification

Run initial discovery conversations to understand each prospect’s commerce maturity, data challenges, and growth ambitions.

Identify where Wayfinder can create measurable business impact.

Qualify opportunities and progress them through the early sales pipeline.

Product Demonstrations

Conduct engaging product demos that showcase how Wayfinder helps commerce teams make better decisions.

Translate platform capabilities into clear commercial outcomes.

Tailor demonstrations to each prospect’s business challenges.

Business Case Development

Help prospects understand the ROI potential of Wayfinder.

Support early-stage business case discussions with commercial stakeholders.

Collaborate with the wider sales and intelligence teams to shape compelling opportunities.

Pipeline Development

Maintain a structured pipeline of opportunities.

Document conversations and insights in the CRM.

Ensure smooth handover to senior commercial team members when opportunities progress toward closing.

Market Insight & Feedback

Capture feedback from prospects and the market.

Share insights with product and intelligence teams to improve Wayfinder.

Stay informed about trends in commerce, AI, and data-driven decision-making.

Qualifications

Experience

2–4+ years of experience in business development, SDR/BDR roles, or early-stage sales.
Experience in SaaS, technology, analytics, or digital commerce environments is highly preferred.
Experience engaging with mid-market or enterprise B2B customers is a plus.

Commercial Curiosity

Strong interest in understanding how businesses grow and optimize performance.
Ability to connect product capabilities to real business challenges.
Comfortable discussing commercial performance, data, and digital growth.

Communication

Excellent interpersonal and communication skills.
Comfortable speaking with senior stakeholders.
Ability to clearly explain technology and data concepts in business terms.
Fluent in English; additional European languages are a bonus.

Location & Travel

Remote role with preference for candidates located in the UK, Finland or Sweden.
Occasional travel for customer meetings and internal events.

What Success Looks Like

Quality pipeline creation
Meaningful conversations with the right personas
Demo effectiveness
Business case generation
Collaboration with the closing AE / commercial lead

Why join Woolman?

Sell a new category: AI-powered commerce intelligence built specifically for Shopify brands
Work with well-known global commerce brands in the Shopify ecosystem
Combine SaaS sales with strategic advisory — helping customers drive real revenue impact
Join a company where product, advisory, and commerce expertise come together
Play a key role in building the commercial engine of a growing product business

Competitive compensation with performance-based incentives aligned with recurring revenue growth.

How to apply

If you're excited about helping brands unlock the power of commerce intelligence and enjoy starting meaningful business conversations, we'd love to hear from you.

Please submit your resume and a brief cover letter March 19th, 2026.