Woolman Is One Of Shopify’s Largest Global Partners

The Shopify Partner Built On People, Not Just Technology

We exist to give ambitious brands certainty in digital commerce: certainty that investments pay back, growth compounds, and complexity is solved.

Our difference is simple: results are delivered not only through our system, but through the senior experts who stay engaged to make it work.

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Our Team

Meet Our Dedicated Experts

Leaders Don’t Buy Technology, They Buy Certainty It Delivers.

Why We Exist, & How We Deliver

Woolman provides that certainty through a system that unifies foundation, operating discipline, and expertise:


Wayfinder Build
Shopify foundations engineered to scale, from new stores to the most demanding replatforming projects.


Wayfinder Intelligence
The operating system that turns strategy into daily execution, aligning data, goals, and work.


People & Method
Senior experts and proven ways of working that ensure change doesn’t stall but turns into measurable results.


This combination makes Woolman different: not just software, not just services, but a complete system for digital commerce growth.

Discover Who Makes It Happen →

Woolman’s Difference Is Not Only What We Build, But Who Builds It

Xx+ Specialists, Focused On Your Growth

Our XX+ specialists cover every discipline digital commerce demands: from solution architects and developers to growth strategists, designers, and data scientists.


What sets us apart is seniority and engagement. The people you meet at the start of a project are the same people who stay with you to solve complexity, align execution, and deliver measurable results.


With offices in Finland, Sweden & the UK, and clients worldwide, our culture combines Nordic pragmatism with global reach, but it’s our people who make certainty possible.

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From Finland To The World - The Same Simple Mission Since 2017

Make Digital Commerce Less Risky & More Rewarding For Ambitious Brands

We’ve grown into one of Shopify’s largest global partners: trusted by B2B and D2C brands from €20M manufacturers to €400M+ retailers.


Our foundation has always been building and scaling online stores. What started as project delivery has evolved into Wayfinder Build: the disciplined approach we use to design, migrate, and launch Shopify stores that are ready for growth.


Around this foundation we’ve added Wayfinder Intelligence, extending Woolman’s role from building stores to ensuring ongoing performance and profitability.


What hasn’t changed is how we work: combining pragmatic design, technical excellence, and senior experts who stay engaged until results are delivered.

Talk To Our Team Of Experts →