Case Study
Nudient
Global growth on one Shopify Plus store — faster, simpler, and lower TCO
Build & Intelligence
Stable Foundation & Routines For Omnichannel Growth
When Nudient set out to scale internationally, complexity held them back. Their previous Centra setup had become a costly tangle of storefronts, manual work, and limited integrations. So, the Swedish design brand decided to return to Shopify, this time with Woolman as their strategic partner.
In just three months, Nudient launched a single Shopify Plus store powered by Shopify Markets, consolidating 15 stores into one global platform. The impact was immediate: faster delivery, measurable growth, and major savings in total cost of ownership.
Key Results
- +19.6% UK year-over-year
- +8.3% US year-to-date
- ~30–40% lower total cost of ownership
- 15 storefronts merged into 1 global site
Stable, Modern Commerce Foundation
Context & Challenge
Nudient built its reputation on simplicity: minimalist, functional phone cases that fit perfectly into everyday life. But as the brand expanded into new markets, its digital platform became anything but simple.
After moving from Shopify to Centra, the team found themselves trapped in a highly customised setup that demanded constant developer attention. Integrations were limited, updates were slow, and when the site finally launched, a technical mishap wiped out their SEO footprint overnight.
Instead of focusing on creative growth, the team was managing maintenance. Costs kept rising, while agility fell. Each new market required separate development work, and managing 15 separate storefronts made localisation inefficient and expensive.
Nudient needed to get back to what made it successful in the first place, speed, design, and global consistency. That meant a single platform powerful enough to scale internationally, simple enough to operate day to day, and flexible enough to adapt to new markets without starting from scratch.
Solution
One Platform, One Process, One Global Brand
To restore agility and reduce overhead, Nudient partnered with Woolman to replatform back to Shopify Plus. The goal was simple: replace a complex, developer-dependent system with a fast, scalable foundation that the team could control themselves.
Using Shopify Markets, Woolman consolidated 15 separate stores into one, creating a global structure that still delivers localised experiences, language, currency, and inventory flexibility, without duplicated work. The build was powered by Wayfinder Build and Woolman’s Taiga theme, giving Nudient a high-performance storefront designed for speed, clean UX, and brand consistency.
A best-of-breed app stack completed the ecosystem:
- Klaviyo for personalised email and lifecycle automation
- Gorgias for customer support
- Search & Discovery for cross- and upselling
- Translate & Adapt for localisation
- Shop Pay for faster global checkout
The new Shopify Plus setup allowed Nudient’s small internal team to work faster, iterate campaigns in-house, and focus on expansion instead of maintenance. With a reliable, modular foundation, the brand could now launch and localise new markets in days not months.
Execute
From Concept To Launch In Three Months
The project moved quickly, just three months from kickoff to go-live. Woolman’s team handled architecture design, migration planning, and the consolidation of all product and content data into a unified Shopify Plus environment.
The rollout followed a simple rhythm:
- Discovery and planning – mapping 15 existing stores, integrations, and localisation needs.
- Build and configuration – deploying Shopify Plus with Markets, setting up Taiga, and connecting apps.
- Migration and testing – ensuring all data, redirects, and SEO elements carried over cleanly from Centra.
- Go-live and optimisation – launching globally, then fine-tuning performance and localisation.
Throughout the process, Woolman acted as both builder and advisor: making strategic platform decisions while keeping the design and content teams free to focus on brand storytelling. By launch day, Nudient had a stable, unified store that looked and performed like a premium global flagship.
Outcomes
Global Scale, Measurable Impact
The replatform to Shopify Plus delivered results that were both immediate and long-term. By creating a single global site, Nudient simplified its operations, lowered costs, and unlocked faster growth across regions.
In the first months after launch, performance told the story:
- +19.6% year-over-year growth in the UK
- +8.3% year-to-date growth in the US
- Successful new market entries in Japan and Korea
- Roughly 30–40% lower total cost of ownership compared to the previous platform
Beyond the numbers, the change transformed how Nudient works. Instead of relying on custom development and maintenance, the team now iterates in real time: adjusting campaigns, launching localisations, and introducing new products without friction.
Shopify’s ecosystem and Wayfinder Build’s architecture gave Nudient both control and clarity: a brand that feels global, but runs simply.
Why Woolman
Trusted Partner For Global Performance
Nudient’s decision to return to Shopify was strategic, but the choice of partner made it successful. Woolman combined deep Shopify Plus experience with the ability to translate business goals into practical architecture.
By building on the Taiga theme and structuring the rollout around Shopify Markets, Woolman helped Nudient achieve global reach without custom overhead. The partnership wasn’t just technical, it was about rethinking how the brand operates. This is what Wayfinder Build is all about: technical competence, business acumen and people who truly understand digital commerce.
For Nudient, Woolman’s value lay in more than speed or delivery. It was in the ability to simplify complexity, connect systems into one coherent platform, and create a setup that will support years of growth.