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CAC formula customer buying

What is a CAC formula in D2C?

What is CAC and how do you calculate it? Lets look at the formula.

chart to follow KPI in D2C business

Ecommerce vitals - simplified KPIs for D2C business

E-commerce is mystified with unlimited metrics and KPIs. Born digital brands and companies are familiar with the vitals, but quite many traditional brands are still struggling to understand relations and the importance of vital key metrics. Understanding causalities can greatly help you to lead business and identify the right areas to work on needing your attention.

Why should a D2C brand accept help with data management?

Why should a D2C brand accept help with data management?

 As having a data-driven business is becoming a must-have in the current climate, brands are wanting to leverage it to the maximum for all of their business decisions. The biggest...

How to get started with D2C data on Shopify?

How to get started with D2C data on Shopify?

Starting data-driven D2C may be challenging for established retail brands, many get lost in metrics to follow and data to gather. Whilst Shopify provides many possibilities as a platform, multi-market D2C companies on Shopify need to understand certain limitations and how to make the most out of data using an additional business intelligence platform - Wayfinder.