Orkla Care Finland

Helping Orkla Care FInland build a strong D2C business model

"Woolman’s support in the project was crucial. Due to their extensive commerce experience and Shopify tech solutions, as well as the close cooperation with Axla Logistics, we were able to launch our very own D2C business model in a short space of time.”

– Marita Hanhineva, Marketing Director, Orkla Care Finland

THE BUSINESS OPPORTUNITY

FORMING A DIRECT RELATIONSHIP WITH THE END CONSUMER

THE CHALLENGE

Orkla D2C business story

1st challenge

FINDING THE WAY TO GET STARTED

2nd challenge

CHOOSING THE RIGHT D2C STRATEGY

3rd challenge

PARTNERING WITH THIRD-PARTY LOGISTICS TO ENABLE DELIVERIES

KEY TAKEAWAYS FROM THE EXECUTION

How the branch from one of the oldest and largest conglomerates pulled through the agile and fast business experiment?

✔️ Strong commitment from the management team and permission within Orkla conglomerate

✔️ Concept built on customer value, not on selling products

✔️ Experimenting: setup outside of current systems and processes, easy to set-up, scale or shut down

✔️ Ensuring resources: Orkla Care Finland hired a merchant to run the ecommerce store, dedicated resources for customer acquisition, agreed on marketing budget that can scale and engaged their people from digital team to sales - to contribute their knowledge

✔️ Mutually agreed KPI’s and and using the data for developing both D2C and B2B business

✔️ Finding a partner who can help you walk through the whole process

Orkla D2C business story

THE RESULTS