THE NETFLIX OF SHOPPING
Led by a small team of industry insiders, Singular Society kept coming back to the same old question:
‘Why is quality so expensive and hard to maintain?”.
“How can we offer customers high-end products that are made responsibly, but also create a healthy and reliable long-term business?”
And thus - Singular Society was born.
Instead of paying hard cold cash for retail items, Singular Society offers a membership-based service just like Netflix. Here members can access carefully chosen life essentials at the price of what they cost to make. The brand is built around a subscription-based retail model, where they offer products as a service to the members.
Bringing a revolutionary subscription-based brand to life.
✔️ Help people buy less by enabling them to buy better.
✔️ Offer a carefully curated assortment of high-quality, responsibly made products at the cost price price through a new retail business model.
The ability to innovate is crucial to any successful brand. Call it the survival of the fittest, being agile or just simply common-sense, innovation drives e-commerce success - and being the very first adapter means having a leg up from the competition. And that’s exactly what powerhouse brand Singular Society did.
"Running a traditional based-retail model comes with many high risks. It’s cash flow heavy and often not sustainable. By pivoting towards a subscription-based model, Singular Society could experiment with a new business model, where their revenue will no longer come from the profit margins of their products, but from a membership fee, much like Netflix."
- Erik Zetterberg, pioneer of the first retail membership-based brand, Singular Society
✔️ Building an entirely new business model on an existing eCommerce platform that typically isn’t intended for subscription-models.
✔️ Developing a subscription-based model store that could function as a ‘pivot store’ with third-party logistics, several sale channels - all in one easy to use system with endless scalability levels.
✔️ Creating a communications tools cluster to engage with customers in several channels
"The big problem in retail is that when you want to make a really high quality product, it becomes incredibly expensive quite quickly because of the profit margins that you add. This is a problem that we wanted to solve. We basically wanted to demonetize quality, and we think a subscription-based model can achieve that.”
- Erik Zetterberg, Creative Director at Singular Society
Watch Erik Zetterberg’s full interview about conceptualizing a visionary retail brand, Singular Society
Building a brand new membership-based model in Shopify Plus
✔️ Built an online ‘pivot subscription-based store’ in Shopify plus
✔️ Set-up personalized automatization tool, Klaviyo for growing and nurturing Singular Society’s growing community.
✔️ Crafted an exceptional customer experience that turned customers into raving fans.
✔️ Brought Singular Society’s vision to life
✔️ Made it possible to experiment with a revolutionary retail business model
✔️ Ability to easy to scale up when proven successful
✔️ High quality newsletters are being sent automatically to Singular Society’s customers with a staggering opening rate of 66%, whilst industry benchmark is merely 20%.
By combining Singular Society’s revolutionary vision with our in-depth e-commerce knowledge, we were able to build the world’s first retail subscription based member store within a few months. Singular Society’s is currently still testing this new retail business and has the tools to scale up - whenever they need.
Singular Society continuous to grow with our growth team by analysing customer's data and generating great interest through crafting quality content.
