Meet Singular Society: a pioneering lifestyle brand that shook the retail world to its very core by providing an entirely new way to interact with clients through a membership-based retail model.
Business opportunity
Bringing a new retail business model to life
Help people buy less by enabling them to buy better. Offer a carefully curated assortment of high-quality, responsibly made products at an affordable price through a new retail business model.
The ability to innovate is crucial to any successful brand. Call it the survival of the fittest, being agile, or simply common-sense, innovation drives eCommerce success - and being the very first adapter means having a leg up from the competition. And that is exactly what powerhouse brand Singular Society did.
Led by a small team of industry insiders, Singular Society kept coming back to the same old question: ‘Why is quality so expensive and hard to maintain?”. “How can we offer customers high-end products that are made responsibly, but also create a healthy and reliable long-term business?” And thus - Singular Society was born.
Instead of paying hard cold cash for retail items, Singular Society offers a subscription-based service just like Netflix. Here members can access carefully chosen life essentials at the price of what they cost to make. The brand is built around a subscription-based retail model, where they offer products as a service to the members.
✔️ Building an entirely new business model on an existing eCommerce platform that typically isn’t intended for subscription-models.
✔️ Developing a subscription-based model store that could function as a ‘pivot store’ with third-party logistics, several sale channels - all in one easy to use system with endless scalability levels.
✔️ Crafting an exceptional customer experience that turned customers into raving fans.
Testing a new business model in Shopify Plus
✔️ Built an online ‘pivot subscription-based store’ in Shopify plus
✔️ Set-up personalized automatization tools for growing and nurturing Singular Society’s growing community.
✔️ Crafted an exceptional customer experience that turned customers into raving fans.
✔️ Brought Singular Society’s vision to life
✔️ Made it possible to experiment with an entirely different business model
✔️ By combining Singular Society’s revolutionary vision with our in-depth eCommerce knowledge, we were able to build the world’s first retail subscription-based store within a few months. Singular Society is currently still testing this new retail business and has the tools to scale up - whenever they need to.
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