Reima is a world-renowned children’s clothing brand and is present in over 70 countries. Their passion for developing Reima Kit was to make parents' lives easier by providing families with a clothing subscription service that takes into account seasonal changes and kid’s growth spurts.
Take a look at Reima Kit (Finnish store)
The business opportunity
✔️ Save parents and caregivers time by providing them with a children’s clothing subscription service that takes into account their personal preferences, seasonal changes, and children’s growth spurts.
✔️ Shopping for kids' clothes should be enjoyable and fun. Yet for many parents, it is a living nightmare. The endless growth spurts, the constantly changing-seasons, not to mention the actual time spent finding the right gear and having everything match together…
✔️ The bonus? Reima’s highly durable clothes that no longer fit can be recycled back into cash through their selected second-hand partners. A real time-saver for busy families, not to mention the environmental impact.
The challenge
✔️ Building an agile subscription-based business on an eCommerce platform that wouldn’t interfere with their current systems.
✔️ Launching a well-thought-out customer-orientated store with a visual product configurator and different subscription pricing models.
✔️ Developing a pivot store that could easily scale-up if needed
✔️ Implementing 3d party logistics to ensure fast deliveries of highly customized orders
Where Hybris proved to be too complicated, Shopify seamlessly brought Reima’s vision to life.
From complex configurators to subscription pricing structures, together with Reima’s creative team, we’ve brought their unique concept to life.
✔️ Put Reima on the global map as a thought leader in developing the retail industry
✔️ Gave Reima predictability to future sales and is a great basis for developing customer lifetime value, as well as saving on customer acquisition costs
✔️ Gave parents an easy, convenient shopping experience that assists them in making purchase choices and saves time in shopping.
✔️ A fully functioning pilot subscription store within four weeks
✔️ A store that can be scaled-up, anywhere anytime
✔️ With the new business setup, ReimaKit is able to provide customers with an environmentally friendly recycling service through their partner Emmy.
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