Using marketing automation in your online store can, at best, save you time, make your everyday work easier and boost your efficiency. Several automation platforms are available, but only some of these work seamlessly with online stores.
When we were in the process of founding Woolman, we made our first choices on technologies that would allow us to deliver on our value proposition. Our mission is to remove technological obstacles from our customers' way or, in other words, to lower the threshold for engaging in multi-channel commerce. What this means is fewer problems, faster entry to the marketplace, lower costs and, most importantly, the opportunity to focus on business instead of IT.